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Beyond the basics: How to measure user experience

Haidy Emad

Android Engineer

Trella

Arabicc

User expectations for performance have increased with their reliance on mobile apps—the average mobile user today has very low tolerance for poor app performance and stability.

As a firm believer that technology is invented for people's happiness, Haidy loves creating mobile apps that make people's lives easier. She is currently an Android Engineer at Trella, digitally transforming the whole freight industry and impacting everyone's lives. Haidy's passion for the tech community & building Egypt's tech-entrepreneurial character is the spark that pushes her to organize & work on various tech events & conferences.